Behavior Reports in Google Analytics

BEHAVIOR REPORTS – Know how visitors interact

Behavior reports are all about knowing how visitors move through your website and interact with your content which lets you optimize your website performance and conversions. This section reveals what your visitors do on your website.

In this article, you’ll find how these reports lets u asses the performance of your content and the actions that visitors take on your site.

The following are the subsections under Behavior. There are n

Behavior report sub-section


The Behavior Overview report displays a graph showing the amount of traffic your website receives represented in certain metrics and dimensions.

behavior overview

Below is a brief description of the metrics and dimensions you‘ll find in the Behavior Overview report:-
Page-views : The total number of pages viewed. This number includes repeated views of a single page. In simple words, a single person may view the same page several times and each view is counted as a page-view.
Unique Page-views : The number of individual people who have viewed a specific page at least once during a visit. For example, if a single user views a page more than once during the same visit, only the original view is counted.
Avg. Time on Page : The average amount of time users spend viewing a specific page or screen, or set of pages or screens.
Bounce Rate : The percentage of single-page visits or the number of visits in which people left your website from the same page they entered on. If you visit a single article on a website and then leave, that’s counted as a bounce and is factored into the Bounce Rate.
% Exit : The percentage of users who exit from a page or set of pages.

Behavior Flow

The Behavior Flow report lets you see the path visitors commonly take on your
website, from the first page they view to the last page they visit before leaving your site. This report gives you a visual guide to how long visitors stay on your website and where those visitors end up leaving. It is a much clear pictorial representation to understand.



The Site Content section contains the following reports about how visitors engage with pages on your website.

All Pages
All Pages report is used to quickly see your top content along with the average
amount of revenue each page generates. It displays the top pages on your website based on traffic, as well as each page’s page-views, unique page-views, average time on page, entrances, bounce rate, % exit and page value. Page value is the Transaction Revenue + Total Goal Value divided by Unique Page-views for the page or set of pages.

all pages

Content Drilldown
The Content Drilldown report is helpful for websites that have sub-folders such as and or something that is similar. This report allows you to see the top folders of content on your website and the top content within that folder. While it looks similar to the All Pages report, the distinguishing feature is the ability to see top content sections instead of just top content pages.

content drill down
Landing Pages
The Landing Pages report lets you see the top pages on your website where the visitors enter. Metrics for landing pages include Acquisition (sessions, % new sessions and new users), Behavior (bounce rate, pages per session and average session duration) and Conversions based on your website goals. With this data you can determine which pages on your website are most likely to convert visitors into leads or sales.

landing page report

Exit Pages
The Exit Pages report shows the last pages people visit before exiting your website. These are the pages you want to focus on to see what you can do to keep visitors on your website longer. The best way to keep visitors on your site is to add more links to other pages on your website. And be sure the listed exit pages have clear subscription options so visitors can receive emails or easily follow your business on social media.

exit report

Site Speed

The Site Speed section has crucial reports that identify areas of your website that you may need to optimize.

Site Speed Overview
The Site Speed Overview report displays a graph of the average load time of all pages throughout your website.

site speed overview

Avg. Page Load Time : The average amount of time (in seconds) it takes for pages to load from initiation of the pageview (e.g., a visitor clicks on a page link) to load completion in the browser.
Avg. Redirection Time : The average amount of time (in seconds) spent in redirects before fetching a page.
Avg. Domain Lookup Time : The average amount of time (in seconds) spent in DNS lookup for a page.
Avg. Server Connection Time : The average amount of time (in seconds) spent in establishing TCP connection for a page.
Avg. Server Response Time : The average amount of time (in seconds) your server takes to respond to a user request, including the network time from the user‘s location to your server.
Avg. Page Download Time : The average amount of time (in seconds) to download a page.

With these metrics you can work toward improving page load time and page download time by optimizing the content on your website. A few improvements you can make include reducing the size of images, reducing the number of add-ons (widgets, plugins, etc.) used on a page and so forth. Under the Site Speed metrics, you‘ll see quick reports on load times based on the browser the visitor uses, the location of the visitor (country) and the page the visitor lands on.

Page Timings
The Page Timings report displays how long your most-visited pages take to load compared to the overall average load time for your website. You should review pages with a higher-than average load time to see what optimization options you have.

page timings report

Speed Suggestions

google analytics speed suggestions report

The Speed Suggestions report.

The Speed Suggestions report gives you detailed advice from Google on how to optimize specific pages on your website and includes steps for each suggestion.

speed suggestion report 2

Depending on the number of pages you have on your website, it may seem impossible to fix all of your load time issues. I suggest you start with your highest-traffic pages and work your way down the list.

User Timings

The User Timings report allows you to measure how fast specific elements on a page load and determine whether it affects the user experience.

Site Search

Setting up Site Search metrics for your website is simple. Use your website‘s search box to perform a search on your website, and then follow the steps in Google Analytics Help to configure Site Search in your website‘s Analytics profile. You will then be able to use the following reports.

Site Search Overview
The Site Search Overview report displays the overall metrics for visitors who use the search box on your website. Beneath these metrics, you can view quick reports for the terms searched, categories and the pages where visitors initiated a search.

site search overview


The Usage report breaks down the number of visits where someone used the search box on your website versus the number of visits where the search box wasn’t used. You can quickly see whether having a search box increases or decreases factors like bounce rate, average time on your website and conversions.

Metrics for the pages users land on as a result of their search include Acquisition (sessions, % new sessions and new users), Behavior (bounce rate, pages per session and average session duration) and Conversions based on your website goals.

Search Terms

The Search Terms report displays the keywords entered into your website’s search box. Along with the terms, you’ll find metrics for the total number of searches, % search exits and additional details about visits related to a search term.


The Pages report displays the same metrics mentioned above for search terms, but in this case the metrics are focused on pages where searches originated.

site search pages

The Events section in Google Analytics allows you to track specific interactions on
your website, such as clicks on external links, file downloads and video plays. To use Events reporting, you‘ll need to set up event tracking code on your website.

events overview

The Events Overview report displays a summary of the visitor interactions you‘re
tracking. Values are calculated based on the event value you specify in your event tracking code. Under these metrics, you‘ll find quick reports showing the number of events based on category, action and label all of which are specified in the event tracking code you set up.


Many websites use Google AdSense to generate income from visitors who click on ads published by Google AdWords advertisers. You must link your Google AdSense account to your Google Analytics account to use the following reports.

adsense overview

The AdSense Overview report displays the revenue you have generated from Google AdSense on your website along with additional metrics including click-through rates, revenue per thousand impressions and overall impressions.


Experiments in Google Analytics allow you to conduct simple A/B testing to see which landing page variations perform best at meeting specific conversion goals. If you want to optimize for conversion goals such as increased subscribers, leads and sales, then Experiments can help you perfect your landing pages to convert more visitors.


In-Page Analytics

The final component of the Behavior section, In-Page Analytics, lets you view your web pages along with your Google Analytics data. To use this feature, you must install the Page Analytics Google Chrome extension. In addition to the metrics shown at the top of the page, you‘ll see percentages next to each link on the page. Hover over the link to display the percentage and number of clicks the link receives. This view of your website allows you to see which areas get the most attention. If you notice a particular area gets a lot of clicks, make sure it includes links that aid in conversion goals for your business.

in page analytics

Google Analytics reveals a lot about how visitors engage with your website. The Behavior reports specifically, give you insight into your top pages and top event interactions, as well as the ability to improve your conversion rates. So, do you check you Behavior reports regularly? If not then, its right time!

You can also read Audience Reports in Google Analytics and Acquisition Reports in Google Analytics in detail from my blog. And also if you want to get to know Google Analytics as a beginner, check out my post on Google Analytics in Brief.


Hop Towards On-Page SEO 2016

on-page seo overview
Picture Credit : Moz

When you hear about On-Page SEO, I’m sure you might be fed up hearing the terms – meta tag, keyword density, title tag and so on. It is not they aren’t important, but here in this post you are going to find some very interesting trends introduced into On-page SEO which is THE LATEST!

We all had thought On-page SEO is just a simple matter of checking things off a list. Fortunately or unfortunately, in 2016 there’s more complexity added to this than ever before. In the following video Rand explains the 8 principles you’ll need for a successful on-page SEO going further in the industry. If you’re looking for some practical strategies that you can use on your site today, then you are going to love this article!

#1 User Satisfaction and Fulfilling their Purpose

There is a purpose or intent behind every search query. But most of the time, that initial intent of the user is not precisely expressed to the search engines and ultimately they get what they didn’t ask for.

Here is an Example. Lets consider someone who searches for ‘types of wedding formal wear’. We might quickly infer from that query that their intent behind this search is that, they want to see different kinds of formal wear that they could wear to a wedding- maybe as a guest or as a bride or a groom. But their ultimate goal probably could be to decide on one of those specific things and then purchase that item or take something from their wardrobe and add it in there.

This shows that we need to try and serve both intents. It’s actually going to be really tough for a bunch of reasons. You don’t know whether that formal wear is going to be necessarily black tie. You don’t know whether that person is a male or a female when they’re performing the search. A woman is probably going to buy a dress. You might would have more success if you a collection for both men and women. Especially if that content links off to the places where you can buy or accessorize all those different pieces. So we’re trying to do both of these items in number one.

types of formal wear

#2 User Satisfaction with Site Speed

The idea is simple. We know that user satisfaction is a signal that Google interprets in some ways directly and in many ways indirectly. We also know that abandonment rates are very high especially on mobile for longer-loading pages. Pages that have faster loading time earn more links and earn more engagement on them. Therefore site speed is critically important because, Google has made page load speed as a small ranking signal inside their algorithm directly.

site speed

#3 Create Trust & Engagement

This one is related to the previous one. Speed is certainly a big part of the user experience. Trust and Engagement is also critical because these reflect on being mobile friendly and also having multi-device friendliness so that it’s capable on any device. So if I own a website, I’m really looking for a few different aspects of it from the SEO point of view.

  • Have people actually heard of your domain?
  • Do they know you, like you, and trust you?
  • Do you have User Interface(UI) and visual elements that make you look trustworthy, even if its the first time they’ve ever heard of you?

trust and engagement

#4 Avoid Elements that Divert Visitors

You must avoid elements that distract searchers or divert them from visiting your site. The most common ones are those that interfere with the content consumption experience. For example, “Do you want to stay married? If so, download our guide.” Then you have to say, “Yes, of course I want to stay married,” or “No, I’m a terrible person and I will not click on your popup,” and then another popup will come up.

But be aware of pogo sticking – as a ranking signal. Pogo sticking means that when a searcher clicked on your listing in the results, they went to your site, and then they clicked the “Back” button and chose someone else from the results. Google interprets that !

dissuading visitors

#5 Keyword targeting

Keyword targeting being a classic on-page ranking signal is still in action today. Let’s see some of the areas that you are bound to use keywords.

Title element

Start from the order of importance. First thing anyone should do is to place the keyword term or phrase that you’re targeting, in the title element in the headline of the page. It can be the H1 tag but not entirely. It can even be the bold, big headline on top that match the page title. You don’t want a searcher to clicked on one title element and then land on a page that had a different headline and so they clicked the “Back” button. That’s not good at all!

Page content, external anchor links, alt attributes, and URL

Page content is something that is primary even though I have placed it second here. Adding anchor text is nothing fancy but a must! So if, for example, my home page is about weddings, I might put something in my bio about the wedding styles website that I own and control and I would link back to that in that external anchor text. It must also be in the alt attribute of any images or photos or visuals that I’ve got on the page. Again, it must be in the URL as well.

Image file name

It must be in the image name too. Especially if you’re trying to rank in Google image search-  image name, the file name of the actual image does matter and is very important.

Internal links

Finally, it must be in internal links to the degree that it’s smart and balanced and doesn’t look any spammy.

Having done all these, you need not worry about keyword targeting. We just gotta believe it’s going to take our rankings to where they got to be. But, you’ve got to do all these seven things.

A list of on-page elements

#6 Targeting Related topics

So the concept of related topics is that Google has a huge graph of lexical combinations and semantic analysis. When Google see someone searching for “Wedding formal wear”, they also find that tuxedo, tux, wedding dress, vest etc are also the terms and phrases searched by those who are in search of Wedding formal wear. For example, in the U.K, searches are for waistcoat, which is what is called a vest in the United States.

Now, Google sees these terms and phrases very commonly associated with the search term, and they start to build up a graph between these. Based on this graph, google mentions ‘searches related to wedding formal wear’ which are the related terms that are very important to this search term.

Therefore, as a search marketer or as a content creator, we need to think what are those terms and phrases that are related here, and how do I make sure to include them in my content? If we don’t, ranking opportunity may decrease compared to our competitors who’ve smartly used those terms and phrases.

related topics targeting on a SERP

#7 Optimization of Snippet

With a page, we’re not only trying to improve ranking but also also trying to drive the click. For example, ranking at number 4 and earning only a 6% click-through rate might not be great, especially if the average is more like 11%. Then we’re earning half the average for our ranking position which seems a little funny. We got to have the best-optimized snippet that we possibly can. Also take care of the following factors.

all the on-page elements necessary

#8 Amplification & Unique value

This is the final piece of thing that we are looking about as we do on-page optimization in the year 2016. We need to be thinking about: What bar do I need to reach in order to have a chance to rank, rank well, and rank consistently? Very important thought!

graph with quality of content vs difficulty of ranking

This is kind of tough. Lets see the case where the difficulty of ranking is very easy, that is, the bar that you need to cross where you feel this content is good, it’s unique, and it exists. Well that’s not all it needs. That’s a very, very low bar. Even for easy rankings, that should not be your bar.

If it further gets moderate and further gets tough, let’s go up to uniquely valuable. You should not simply feel that you’re doing a better job but feel that you’re also doing a unique job of providing data or visuals, that is quantitatively more and has different value than anybody else.

Finally, the 10x content is when you have an insane difficulty of ranking, that might be the minimum bar that you need to hit.

Basically, the question that need to arise in your mind should be : What makes this better than what already ranks? If you have a great answer to that question, well and good. But If you don’t, you should probably get one before you try targeting those keywords and producing that content.

All right everyone, looking forward to your thoughts, please leave in comments. Take care. Wishing you all a very good luck to have great success in the search engines in 2016!

White, Grey, Black – Why do SEOs wear so many Hats?

Affordable SEO Services by SEOzooms

If you are an expert SEO Analyst, I am sure that you are familiar with the terms White Hat, Black Hat and Grey Hat practices. But if you are beginner, I am pretty sure that you must be wondering what are these Hats in SEO. Hats are nothing but simple tactics that are used to indicate ethical and unethical ways of practicing SEO to help your site in search engine ranking. It is a vital requirement to know what to do and what not to do as an SEO  analyst. Get to know White, Grey, Black – Why do SEOs wear so many Hats?  and which hat you must adopt in order to get a high rank.

black hat white hat and grey hat

Have you ever wondered why your site rank so low in-spite of doing everything you can! It can be the small mistakes that comes under black hat category which pulls your site far…

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Acquisition Report in Google Analytics

ACQUISITION REPORTS – Know Where People are Coming From

The Acquisition section tells you where your visitors originate from, such as search engines, social networks or website referrals. This is a key section that determine which online marketing tactics are bringing the most visitors to your website. The following are the sub-sections under acquisition reports.

acquisition section expanded


The Acquisition Overview gives you a quick view of the top channels that are sending visitors to your website, and also the associated acquisition, behavior and conversions details for each channel. The following are short descriptions of the top channels that Google Analytics uses to track your traffic sources:
Organic Search :Visitors who come to your website after searching and other search engines.
Paid Search :Visitors who come to your website from an AdWords or other paid search ad.
Direct :Visitors who come to your website by typing your URL into their address bar or using a bookmark on their browser.
Referral: Visitors who come to your website from another website by clicking on a link to your visit.
Social: Visitors who come to your website from a social network.
Other: If you use UTM parameters for custom campaign tracking, the traffic linked to those campaigns is listed here.

Acquisition Overview


The Channels section is similar to the Acquisition Overview, except it gives you a graph to analyze the acquisition, behavior and conversions details. You can click any of the channel links to see related standard reports in detail. Organic Search takes you to the Keywords report, Direct takes you to the top landing pages for direct visitors, Referral takes you to your top referring websites and Social takes you to your top-referring social networks.

Acquisition channels


All Traffic lists your top traffic sources from all channels combined. Instead of separating search engines from social networks from referral websites, they are all listed based on the number of visitors they sent to your website. The All Traffic section lets you quickly analyze where most of your traffic comes from, it may be a particular search engine, a publication you contribute to or even a directory you advertise with.

All Traffic in Acquisition

All Referrals

All Referrals only shows website domains (including social networks) that have referred traffic to your website. You can click on any of the domains, some let you see the specific pages that referred traffic. This is helpful if the referral source is a blog. For example, by clicking on the domain, you can see the specific posts that are sending visitors to your website.

All Referrals in Acquisition


Campaigns tracks visitors who come from  campaigns you have set up. The three required parameters needed to track campaigns in Google Analytics are the campaign name (utm_campaign), the campaign/traffic source (utm_source) and campaign medium (utm_medium). . When you look at your Campaign report in Google Analytics, you‘ll see the campaign name listed in the left column.

Campaign in Acquisition

When you use campaigns, you have a detailed record of visitors who came to your website from just about anywhere, right down to those who clicked the third link in an email you sent to your mailing list.


The Keywords report breaks down the keywords that visitors used to find your site both from organic and paid search. Unfortunately, as it is Google’s decision to encrypt keyword data, these reports are not always useful because the majority of keywords are listed as (not provided).

Keywords in Acquisition


The Social section gives you more in-depth insights on social activities related to your website. The Social Overview gives you a summary of conversions linked to social networks and traffic from specific networks.

Social Acquisition

This section offers seven additional reports so you can drill down to find more specific data.

Network Referrals : The Network Referrals report shows you the top social networks that are driving visitors to your website. This report does not focus on conversions so much as visitors’ behavior on your website. This can show you visitors from which network are more involved with your website than visitors from another. You can also click on any of the networks listed to find out which website pages they are sending traffic to and how long people are staying.

acquisitions social networks

Data Hub Activity: The Data Hub Activity report shows you activity from Google Partner networks. These include Delicious, Diigo, Disqus, Google+, Livefyre, Reddit and several others.

acquisition data hub activity

Landing Pages: In Landing Pages report we can know which pages on your website receive the most traffic from social networks. When you click on the pages from your website, you‘ll see a breakdown of which social networks sent the most traffic to that specific page.

acquisitions landing pages

Trackbacks: Trackbacks are notifications from your blogging platforms (such as WordPress) telling you someone linked to your blog post. Google Analytics offers a Trackbacks report that shows you similar information. The Trackbacks report is useful for identifying popular publications that have linked to your content. On the flip-side, it can also identify content scraping sites that have
stolen your content.

acquisitions Trackbacks

Conversions: If you want to take a quick glance at which social network traffic is leading to the most conversions on your website, you can find that data in the Conversions report.

acquisitions conversions

Plugins: Google Analytics tracks any clicks to the Google +1 button and Google+ profile badges on your website and shows that data in the Plugins report by default. Click the Secondary dimension drop-down and choose Social Action from the menu to see which pages led visitors to take action (+1 or circle). If you want to track other social buttons in Google Analytics, such as the Facebook Like button, you have to add some custom code to your website.

Users Flow: Users Flow report is the last in the Social section. This is where you‘ll find the path that visitors take after coming to your website from a social network. This report goes as far as 10 interactions and beyond, depending on how many pages your visitors visit after arriving from a particular social network. It’s a great way to visualize how people navigate your website.

acquisitions social users flow

Cost Analysis and AdWords Sections

These sections are similar. The Cost Analysis section allows you to measure sessions, costs and revenue performance for paid advertising campaigns. You can connect your Google Analytics to Google AdWords to see AdWords reporting, or upload data from other advertising sources.

The AdWords section shows you data about the visitors who click through your AdWords campaigns. Like the Cost Analysis section, you can connect Google AdWords to this section as well.

Search Engine Optimization

This section will be interesting to all the SEO analysts. Here you’ll find a set of reports with data from Google Webmaster Tools, which is a free Google product that lets you monitor your website’s health in Google search. In the new version of Google Analytics, this section is rebranded as Search Console. There are 3 reports under this section-Queries, Landing Pages, Countries and Devices. And when you click on one of these three reports, you’ll be prompted to set up Google Webmaster Tools data sharing. Make sure to use the same Google account that you use for Google Analytics when you set it up, if you haven’t used Webmaster Tools before. When it‘s ready to go, return to this section to connect your Analytics to Webmaster Tools. You’ll have to do this for each website you own that’s using Google Analytics and Google Webmaster Tools.

Webmaster Tools

When you click on the Setup button, you go to a settings page within Google Analytics. Scroll down to the Webmaster Tools Settings and click the Edit link. This will direct you to your Google Webmaster Tools, where you can choose the website you want to link to Google Analytics. Give it a few days to start pulling in data to view the following reports.

Landing Pages: The Landing Pages report shows you the pages that receive the most impressions and clicks from search, along with their click-through rate and average position in search.

landing Pages

If you need more details on visitor behavior based on landing pages, look under Behavior (left sidebar) > Site Content > Landing Pages.

Queries: As mentioned earlier, Google Webmaster Tools can uncover some of the keywords that people use to find your website in Google search. The Queries report brings that information into Google Analytics for you, along with the number of impressions, clicks and click-through rates for each keyword.


Unfortunately, you can’t tell which keyword queries led to conversions. But there is a workaround. If you see that a visitor from Google search made a conversion on your website and you want to know which keyword led the person to complete that goal, look at the keywords that received clicks on that particular day—you may be able to link them together (depending on the number of clicks/queries you have per day).

Wrapping Up

So we learned that Google Analytics shares a lot of data about how website visitors are acquired by your site. The Acquisition reports gives you an insight into which online marketing tactics are driving the most traffic to your website, and also the tactics that bring in the most qualified, converting leads.

It’s always good to know in depth about all the major Google Analytics reports. You can find Audience Reports in Google Analytics in detail in my blog. And also if you want to get to know Google Analytics as a beginner, check out my post on Google Analytics in Brief.

So what insights do you get from your reports? Was this article easy enough to grasp? Please leave your comments!

Audience Report in Google Analytics

Report in Google Analytics 

Google Analytics provides a wide range reports for us to work out of the box. For a beginner in google analytics, its always good to know what are the different kinds of reports that you can get from it. Later you can decide which are the major reports you can focus on, but first try to get a deep insight of all the reports.

In my previous post Google Analytics in Brief, I had briefly mentioned about different reports which are broadly categorized in to 5 main categories : Real –Time, Audience, Acquisition, Behavior and Conversions. Here in this post you’ll find a detailed look on reports offered by Audience section.


There are nine separate reporting sections under Audience in your website‘s Google analytics profile. With the exception of Overview and Users Flow, each section includes an easy-to-read sessions’ graph and table chart showing the acquisition, behavior and conversions data for each group.

Audience Section


The Audience Overview is generally the first thing that you’ll see when you first log into your website’s Google Analytics account. At the top of the Overview tab is a graph of the number of sessions performed by website users.

Audience overview

Below are the top-level session details showing you the number of users who performed sessions on your website, page-views, pages per session, average session duration, bounce rate and the percentage of new sessions.

overview parameters

At the bottom of the Audience Overview you’ll find quick links to top demographics, system and mobile data along with a chart showing the number of sessions on your website from visitors speaking a particular language.

Traffic break down by language


The Demographics Overview breaks down your visitors by age and gender. You can access the full Age and Gender category reports by clicking the link in each chart or from the left sidebar menu.

Demographs Overview


There are three reporting categories under the Interests section:

Affinity Category – They are used to reach potential customers to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process.

In-Market Segment – Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process.

Other Category – These are more granular categories than Affinity or In-market, and let you identify users who are not in those other categories. If you‘re an advertiser, the data in these reports can help you effectively target ads based on specific interests, especially if you use goals to know which interest group is mostly likely to convert.

Interests Overview


The Geo section covers the language and location of your website visitors. While the Language and Location categories both include the standard charts showing the acquisition, behavior and conversions data, the Location portion also has a map that visually displays your visitors‘ locations.

geography overview

The map is extremely useful for targeting social and search ads, especially if you know the locations and languages of visitors most likely to convert using your Google Analytics goals. It can also come in handy for local businesses that want to know if their marketing efforts are driving traffic from the right regions, and for publishers who want to create content that is locally focused.


The Behavior section includes detailed category reports on New vs. Returning Visitors, Frequency & Recency and Engagement. These reports tell you more about how often a visitor comes to your website, how many days on average it is between sessions for repeat visitors, how long visitors stay on your website and how many pages they visit while they‘re there.

frequency distribution


There are two category reports in this section: Browser & OS and Network. If your business creates online tools or software, you can use this to gauge whether you should be creating Chrome extensions or Mac-based desktop applications. You can also use this to make sure your website is working well in the top three browsers your visitors use.

technology reporting


The Mobile Overview shows you the number of desktop, mobile and tablet users who visit your site. The Mobile Devices category report shows you exactly what devices those visitors use. If you‘re interested in creating an app for your business, now you‘ll know if your visitors are more likely to use it on an Apple, Android or Windows device.

MOBILE reporting


This custom audience report goes beyond the standard reports. This is a more advanced report. The other reports here are simple to access. You simply click on the link to get information. With this custom report you have to define your own variables, metrics and dimensions to create a report. This is too advanced for this article. We‘ll cover this later when writing about custom reporting options.

custom reporting in audience


If you‘re curious about the path your visitors take through your website, you can find it in the Users Flow. Using the drop-down menu at the top left, you can see the flow of users based on language, location, browser, mobile device and similar dimensions of data. Follow users from the starting page where they enter through as many interactions as they make or pages they view on your site. It‘s an interesting way to see which pages on your website lead visitors to view even more pages.

Audience userflow reporting


I hope this article has given you a sound idea for what you can learn from your Audience reports. In my next posts, I’ll be dividing dive deeper into Google Analytics  reports in Acquisition, behavior and Conversions data to show you how to analyze and use the reports to improve your blog or business!

So how do you think audience data can improve your marketing? Share your comments below!

Google Analytics in Brief

Brief study on Google Analytics

Before we start into core analytics, it is important to know why it has become necessary to adopt Google Analytics and to know what exactly Google Analytics does. Later in the post you’ll know how interesting it is to deal with its features.

Why Google Analytics?

internet worldThe internet is growing rapidly and has a great impact on many businesses. Thousands of companies now own websites & have become an integral part of the business. With this accumulation of web information, web developers and designers can improve user interfaces, search engines, navigation features, online help and information architecture and have happier visitors/costumers. One of the most popular ways which most frequented websites use to collect data and information about their websites is through web analytics. Web analytics collects huge amount of data from users such as browser type, device type, geographical and gender demographics, connection speed, visitors’ type, visitors’ interests and many more. It is not just a tool for measuring web traffic but can be used as a tool for business and market researchers to assess and improve the effectiveness of their website. Web analytic applications can also help companies measure the results of print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Also, it provides information about the number of visitors to a website and the number of page views.

Web analytics is the collection, measurement,  analysis and reporting of web data for understanding and optimizing web usage. There are two categories of web analytics; Off-site and On-site web AnalyticsOff-site refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measures the performance of your website in a commercial context. It measure a visitor’s behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. Google Analytics is the most widely used on-site web analytics service.

Google analytics

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google. A user-friendly web analytics solution that provides users with highly flexible, interactive and detailed web analytics reporting. Google launched the service in November 2005 after acquiring Urchin. In April 2011 Google announced the availability of a new version of Google Analytics featuring multiple dashboards, more custom report options, and a new interface design. This version was later updated with some other features such as real-time analytics and goal flow charts. In October 2012 the latest version of Google Analytics was announced, called ‘Universal Analytics’. The key differences from the previous versions were: flexible tracking code to collect data from any device and the introduction of custom dimensions and custom metrics. The newer version of Google Analytics tracking code is known as the asynchronous tracking code, which Google claims is significantly more sensitive and accurate and is able to track even very short activities on the website. The previous version delayed page loading and so, for performance reasons, it was generally placed just before the </body> body close HTML tag. The new code can be placed between the <head>…</head> HTML head tags because, once triggered, it runs in parallel with page loading.

Integration of google analytics

Google Analytics shows high level, dashboard-type data for the casual user, and more in-depth data further into the report set. Its analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from, how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics. On September 29, 2011, Google Analytics launched Real Time analytics. A user can have 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign. Google Analytics includes Google Website Optimizer. Google Analytics Cohort analysis feature helps understand the behavior of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for successful implementation of Marketing Strategy.

How does Google Analytis Work on your Site?
Working of google analytics

Google Analytics is implemented with page tags, called the Google Analytics Tracking Code is a snippet of JavaScript code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses the page. If JavaScript is enabled in the browser, it collects visitor data and sends it to a Google data collection server as part of a request for a web beacon. Because of its ubiquity, Google Analytics raises some privacy concerns. Whenever someone visits a web site that uses Google Analytics and if JavaScript is enabled in the browser, then Google tracks that visit via the user’s IP address so as to determine the user’s approximate geographic location. Google has also released a browser plugin that turns off data about a page visit being sent to Google. Since this plug-in is produced and distributed by Google itself, it has met much discussion and criticism. Hence, the realization of Google scripts tracking user behaviors has generated the production of multiple browser plug-ins to reject tracking cookies. These plug-ins offer the user a choice, whether to allow Google Analytics to track his/her activities.

How to Implement Google Analytics?

Google presents the data gathered to website owners via reports in Google Analytics. Anyone with a Google account and access to a website‘s code can start to implement

Google analytics into their site. Once an account is created, Google provides users with a piece of JavaScript tracking code to insert in their website‘s code. For best performance, the JavaScript snippet will need to be inserted on all pages of the website before the closing </head> tag. It generally takes about 24 hours after adding the JavaScript for data to start appearing in your Google Analytics reports.

To complete this process, we must have access to the website source code, have a Google Analytics account and Property already set up. To set up the web tracking code:

  1. Find the tracking code snippet for the property that has been set up. Sign in to Google Analytics account and select the Admin tab. From the ACCOUNT and PROPERTY columns, select the property you‘re working with. Click Tracking Info > Tracking Code.

2. Find the tracking code snippet. It will be in box with several lines of JavaScript in it. It starts with and ends with . The tracking code contains a unique ID that corresponds to each Google Analytics property. Don‘t mix up tracking code snippets from different properties, and don‘t reuse the same tracking code snippet on multiple domains.


3. Copy the snippet. Don‘t edit the snippet. Just copy it.

4. Paste the snippet (unaltered, in its entirety) into every web page that we want to track. Paste it immediately before the closing </body> tag.


Check your setup. Make sure that the tracking snippet installed on your website matches the code shown in the view. To make sure Google Analytics will begin tracking your website data, return to the Overview page that shows your website account.

Who Cannot be Tracked by Google Analytics?

  • Google Analytics uses first-party cookies and so someone who blocks all cookies cannot be tracked by Google Analytics because all the data is passed to the Google Analytics servers via the first-party cookies.
  • Since Google Analytics Tracking Code is a Java Script code and needs Javascript in the visitor‘s PC to be activated, a visitor who disables JavaScript cannot be tracked.
  • Since cached pages are saved on a visitor‘s local machine, Google Analytics will not track visits to the cached pages if the visitor is not connected to the internet.
  • JavaScript errors occur when an element of a web page‘s script contains an error or fails to execute correctly. If an error occurs before the Google Analytics Tracking Code is executed, the visit to the page won‘t be tracked.



Google Analytics presents reports on the data gathered in 5 main categories: Real Time, Audience, Acquisition, Behavior and Conversions. In addition to these reports, there is a customizable dashboard and shortcuts in Google Analytics where users can display their most frequently used reports. Audience reports allow a GOOGLE ANALYTICS user to obtain data about the users of the web site being tracked, including their geographic location, the duration of their visits, the number of pages accessed in a visit, and the hardware and software they use to access the site. ACQUISITION reports allow GOOGLE ANALYTICS users to obtain data regarding the ways in which users discover and access the site’s content, including a list of web search engine searches that brought users to the site and data regarding sites that referred users to the site directly. BEHAVIOR reports provide data regarding user behaviour once the use has arrived on the site, illuminating, for example, which pages on the site are most heavily viewed and which pages on the site most frequently serve as a site’s entry point. In 2011, GOOGLE ANALYTICS added a Real-time component to its interface which allowed for immediate access to data to support timely monitoring of site performance. The Conversions report shows you the path your customers take on your website, from the entrance to making a purchase or becoming a lead.


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With these amazing reports from Google Analytics at your service, it’s possible to see the exact impact of social media on your business. You can see how much traffic social sends to your site, how much revenue can be attributed to social, how many email signups and or conversions social brings you, and more.

Use the information above to get started with google analytics which will give you the confidence to continue investing in social media. I will be soon writing in detail about each of the reports that is briefly described above.

So what do you think? Isn’t Google Analytics so easy to get started with?  Share your thoughts in the comments below.