BEHAVIOR REPORTS – Know how visitors interact
Behavior reports are all about knowing how visitors move through your website and interact with your content which lets you optimize your website performance and conversions. This section reveals what your visitors do on your website.
In this article, you’ll find how these reports lets u asses the performance of your content and the actions that visitors take on your site.
The following are the subsections under Behavior. There are n
The Behavior Overview report displays a graph showing the amount of traffic your website receives represented in certain metrics and dimensions.
Below is a brief description of the metrics and dimensions you‘ll find in the Behavior Overview report:-
Page-views : The total number of pages viewed. This number includes repeated views of a single page. In simple words, a single person may view the same page several times and each view is counted as a page-view.
Unique Page-views : The number of individual people who have viewed a specific page at least once during a visit. For example, if a single user views a page more than once during the same visit, only the original view is counted.
Avg. Time on Page : The average amount of time users spend viewing a specific page or screen, or set of pages or screens.
Bounce Rate : The percentage of single-page visits or the number of visits in which people left your website from the same page they entered on. If you visit a single article on a website and then leave, that’s counted as a bounce and is factored into the Bounce Rate.
% Exit : The percentage of users who exit from a page or set of pages.
The Behavior Flow report lets you see the path visitors commonly take on your
website, from the first page they view to the last page they visit before leaving your site. This report gives you a visual guide to how long visitors stay on your website and where those visitors end up leaving. It is a much clear pictorial representation to understand.
The Site Content section contains the following reports about how visitors engage with pages on your website.
All Pages report is used to quickly see your top content along with the average
amount of revenue each page generates. It displays the top pages on your website based on traffic, as well as each page’s page-views, unique page-views, average time on page, entrances, bounce rate, % exit and page value. Page value is the Transaction Revenue + Total Goal Value divided by Unique Page-views for the page or set of pages.
The Content Drilldown report is helpful for websites that have sub-folders such as domain.com/blog/ and domain.com/support/ or something that is similar. This report allows you to see the top folders of content on your website and the top content within that folder. While it looks similar to the All Pages report, the distinguishing feature is the ability to see top content sections instead of just top content pages.
The Landing Pages report lets you see the top pages on your website where the visitors enter. Metrics for landing pages include Acquisition (sessions, % new sessions and new users), Behavior (bounce rate, pages per session and average session duration) and Conversions based on your website goals. With this data you can determine which pages on your website are most likely to convert visitors into leads or sales.
The Exit Pages report shows the last pages people visit before exiting your website. These are the pages you want to focus on to see what you can do to keep visitors on your website longer. The best way to keep visitors on your site is to add more links to other pages on your website. And be sure the listed exit pages have clear subscription options so visitors can receive emails or easily follow your business on social media.
The Site Speed section has crucial reports that identify areas of your website that you may need to optimize.
Site Speed Overview
The Site Speed Overview report displays a graph of the average load time of all pages throughout your website.
Avg. Page Load Time : The average amount of time (in seconds) it takes for pages to load from initiation of the pageview (e.g., a visitor clicks on a page link) to load completion in the browser.
Avg. Redirection Time : The average amount of time (in seconds) spent in redirects before fetching a page.
Avg. Domain Lookup Time : The average amount of time (in seconds) spent in DNS lookup for a page.
Avg. Server Connection Time : The average amount of time (in seconds) spent in establishing TCP connection for a page.
Avg. Server Response Time : The average amount of time (in seconds) your server takes to respond to a user request, including the network time from the user‘s location to your server.
Avg. Page Download Time : The average amount of time (in seconds) to download a page.
With these metrics you can work toward improving page load time and page download time by optimizing the content on your website. A few improvements you can make include reducing the size of images, reducing the number of add-ons (widgets, plugins, etc.) used on a page and so forth. Under the Site Speed metrics, you‘ll see quick reports on load times based on the browser the visitor uses, the location of the visitor (country) and the page the visitor lands on.
The Page Timings report displays how long your most-visited pages take to load compared to the overall average load time for your website. You should review pages with a higher-than average load time to see what optimization options you have.
The Speed Suggestions report gives you detailed advice from Google on how to optimize specific pages on your website and includes steps for each suggestion.
Depending on the number of pages you have on your website, it may seem impossible to fix all of your load time issues. I suggest you start with your highest-traffic pages and work your way down the list.
The User Timings report allows you to measure how fast specific elements on a page load and determine whether it affects the user experience.
Setting up Site Search metrics for your website is simple. Use your website‘s search box to perform a search on your website, and then follow the steps in Google Analytics Help to configure Site Search in your website‘s Analytics profile. You will then be able to use the following reports.
Site Search Overview
The Site Search Overview report displays the overall metrics for visitors who use the search box on your website. Beneath these metrics, you can view quick reports for the terms searched, categories and the pages where visitors initiated a search.
The Usage report breaks down the number of visits where someone used the search box on your website versus the number of visits where the search box wasn’t used. You can quickly see whether having a search box increases or decreases factors like bounce rate, average time on your website and conversions.
Metrics for the pages users land on as a result of their search include Acquisition (sessions, % new sessions and new users), Behavior (bounce rate, pages per session and average session duration) and Conversions based on your website goals.
The Search Terms report displays the keywords entered into your website’s search box. Along with the terms, you’ll find metrics for the total number of searches, % search exits and additional details about visits related to a search term.
The Pages report displays the same metrics mentioned above for search terms, but in this case the metrics are focused on pages where searches originated.
The Events section in Google Analytics allows you to track specific interactions on
your website, such as clicks on external links, file downloads and video plays. To use Events reporting, you‘ll need to set up event tracking code on your website.
The Events Overview report displays a summary of the visitor interactions you‘re
tracking. Values are calculated based on the event value you specify in your event tracking code. Under these metrics, you‘ll find quick reports showing the number of events based on category, action and label all of which are specified in the event tracking code you set up.
Many websites use Google AdSense to generate income from visitors who click on ads published by Google AdWords advertisers. You must link your Google AdSense account to your Google Analytics account to use the following reports.
The AdSense Overview report displays the revenue you have generated from Google AdSense on your website along with additional metrics including click-through rates, revenue per thousand impressions and overall impressions.
Experiments in Google Analytics allow you to conduct simple A/B testing to see which landing page variations perform best at meeting specific conversion goals. If you want to optimize for conversion goals such as increased subscribers, leads and sales, then Experiments can help you perfect your landing pages to convert more visitors.
The final component of the Behavior section, In-Page Analytics, lets you view your web pages along with your Google Analytics data. To use this feature, you must install the Page Analytics Google Chrome extension. In addition to the metrics shown at the top of the page, you‘ll see percentages next to each link on the page. Hover over the link to display the percentage and number of clicks the link receives. This view of your website allows you to see which areas get the most attention. If you notice a particular area gets a lot of clicks, make sure it includes links that aid in conversion goals for your business.
Google Analytics reveals a lot about how visitors engage with your website. The Behavior reports specifically, give you insight into your top pages and top event interactions, as well as the ability to improve your conversion rates. So, do you check you Behavior reports regularly? If not then, its right time!
You can also read Audience Reports in Google Analytics and Acquisition Reports in Google Analytics in detail from my blog. And also if you want to get to know Google Analytics as a beginner, check out my post on Google Analytics in Brief.